HALEF AG
Luxury Goods & Watches · Zug, Zug
HALEF AG is a Swiss luxury goods & watches company based in Zug, Canton of Zug (UID CHE-105.881.053).
Registered purpose
Erwerb und Führung von Uhren- und Schmuckgeschäften und von Dienstleistungsbetrieben. Die Gesellschaft kann sich an andern Unternehmen beteiligen. Handel mit Waren aller Art sowie Kauf und Verkauf von Liegenschaften…
Source: Swiss commercial register (Zefix / SOGC) and Alpintel analysis · Data as of March 2026
What HALEF does
OFFERING
Halef AG operates the Victoria brand, offering a range of luxury watches and jewelry. The company provides personal consultations to help customers select the right timepiece or jewelry piece, emphasizing a customer-focused approach. They feature brands such as Longines, Rado, Tissot, and Maurice Lacroix among their watch offerings, and Rivoir and Happiness for jewelry.
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